Online sports bettors in Brazil are showing a growing interest in women’s sports, as revealed by industry leaders. The rise in popularity of women’s sports betting is being driven by improved visibility, accessibility, and advertising efforts in the sector.
Increased Interest in Women’s Sports
The latest figures from Casa de Apostas, a sports betting company, show that sports betting on women’s championships, particularly football, increased by 139% in 2022 compared to 2021. Hans Schleier, the marketing director of the company, attributes the growth to technical advancements, distribution strategies, and successful advertising campaigns.
Growing Female Participation in the Industry
Esportes da Sorte, another company in the sector, has also reported a surge in female participation in sports betting. The interest in women’s competitions has tripled from the previous year, a trend that is expected to continue with the upcoming Women’s World Cup in 2023. CEO Darwin Filho believes that media coverage and the presence of top teams like Flamengo, Internacional, Corinthians, and Palmeiras in major competitions have contributed to the increase.
Rise in Online Sports Betting on Women’s Sports
Online betting site Betting.bet, which aggregates the latest betting offers in Brazil, has reported a significant rise in the number of users seeking online betting promotions for women’s sports. The site has also noticed an increase in the number of female players utilizing its platform.
Conclusion
The increased visibility and accessibility of women’s sports, coupled with successful advertising campaigns, has led to a rising interest in sports betting on women’s competitions in Brazil. As the industry continues to grow, it is exciting to see the growing involvement of female players in the sector.
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