Viaplay Group’s Shift in Outlook Signals Strategic Changes
Viaplay Group, a prominent player in the Nordic media industry, has made a significant announcement regarding its 2023 outlook. Following a comprehensive review of its operations and performance by the recently appointed CEO, Jørgen Madsen Lindemann, the company has decided to withdraw its previously communicated full-year 2023 outlook. This unexpected development underscores a deeper examination of the Group’s strategic direction and the challenges it faces in an evolving media landscape.
Reevaluation and New Leadership
After assuming his role as the new President and CEO of Viaplay Group on June 5, 2023, Jørgen Madsen Lindemann promptly initiated a review of the company’s operations. The withdrawal of the 2023 outlook is a direct outcome of this comprehensive evaluation. The decision reflects a significantly weaker forward revenue and earnings projection, primarily affecting the Nordic operations. The surge in largely fixed content costs is not being offset by sufficient revenue growth or cost-saving measures.
Continuity in Q2 2023 Guidance
While the withdrawal of the full-year 2023 outlook suggests a challenging road ahead, Viaplay Group emphasizes that there will be no alteration to the previously provided Q2 2023 guidance. This implies that the Group’s short-term performance remains steady and within the expected range. Investors and stakeholders can anticipate an update on the company’s strategy and medium-term outlook alongside the announcement of its Q2 results on July 20, 2023. Until then, the Group has opted to refrain from making any further comments.
Path to Recovery: New Management’s Actions
Viaplay Group’s newly appointed management team has wasted no time in devising a multifaceted plan to address the underlying decline in earnings. The team aims to present these measures on July 20, 2023, providing stakeholders with a comprehensive understanding of the proposed changes. Some of the actions being considered include an ongoing redundancy program, cost-saving initiatives related to content, a thorough review of the international operations and non-core assets, and constructive discussions with distribution partners.
FAQs (Frequently Asked Questions)
Why did Viaplay Group withdraw its 2023 outlook?
The withdrawal of the 2023 outlook is a result of a strategic review conducted by the new management team, revealing weaker revenue and earnings projections, particularly in the Nordic operations.
Who is the new CEO of Viaplay Group?
Jørgen Madsen Lindemann was appointed as the new President and CEO of Viaplay Group, assuming his role on June 5, 2023.
What actions will the new management team take to address the decline in earnings?
The new management team is actively pursuing various measures, including a redundancy program, content savings initiatives, a review of international operations and non-core assets, and discussions with distribution partners.
Will there be any changes to the Group’s Q2 2023 guidance?
No, the Group’s Q2 2023 guidance remains unchanged, indicating that the short-term performance is within the expected range.
When will Viaplay Group provide an update on its strategy and medium-term outlook?
Viaplay Group will unveil its strategy and medium-term outlook alongside the announcement of its Q2 results on July 20, 2023.
Key Stats:
Key Stats | Values |
New CEO | Jørgen Madsen Lindemann |
Withdrawn Outlook | Full Year 2023 |
Reason for Withdrawal | Weaker Revenue and Earnings |
Q2 2023 Guidance | No Change |
Announcement Date | July 20, 2023 |
Viaplay Group’s Future Direction
The withdrawal of the 2023 outlook marks a critical juncture for Viaplay Group as it grapples with the evolving dynamics of the media industry. The appointment of Jørgen Madsen Lindemann as CEO signifies the company’s commitment to navigating these challenges under fresh leadership. With the upcoming announcement of its Q2 results and strategic update, stakeholders eagerly await Viaplay Group’s comprehensive plan to address the current decline in earnings. As the industry undergoes transformation, the path to recovery for Viaplay Group lies in successfully implementing a revised strategy that adapts to changing consumer preferences and maximizes growth opportunities.
As Viaplay Group continues to forge ahead, all eyes will be on the actions taken by the new management team to steer the company towards sustainable growth. The media landscape is evolving at an unprecedented pace, demanding nimble decision-making and bold initiatives. With a steadfast focus on cost-saving measures, a thorough evaluation of operations, and collaborative discussions with distribution partners, Viaplay Group is poised to reclaim its position as a formidable force in the Nordic media industry.
Disclaimer: This news report is based on the information available at the time of writing and is subject to change as further developments unfold. Viaplay Group will provide more detailed insights during the announcement of its Q2 results on July 20, 2023.

Alexander focuses on breaking news stories and ensuring we offer timely reporting on some of the latest stories released through market wires. He has previously spent over 5 years as a trader in us stock market and is now semi-retired. Now he works for investingbizz.com specializing in quicker moving active shares with a short term view on investment opportunities and trends. He covers financial sector news.